The Texas Tribune Uses its CRM System to Drive Fundraising and Fulfill Its Mission
The Texas Tribune, a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, and government needed an infrastructure to support a high volume publishing platform and CRM system.
PATH TO SUCCESS
A strong team of in-house technologists tackled the design and construction of the publishing platform while Epicom focused on integrating a CRM “back-end” system to support fundraising, communication, and other aspects of mission delivery. Epicom’s solution includes:
- Tight integration with the public-facing Tribune website
- Support for fundraising activities and event management
- Ability to send email marketing campaigns and fundraising appeals
- Simplified data entry to save time
We chose Epicom because they gave us the flexibility of working with everybody from top management to the developers themselves at any given time.