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Amanda Anderson

Custom Google Analytics Module In SugarCRM

Amanda Anderson | Jan 14, 2011

Epicom’s Google Analytics Integration Expands Tracking And Reporting Capabilities For Clients

Epicom’s engineers have created a custom module in SugarCRM to store historical traffic information from clients’ public websites. In order to integrate Google Analytics with SugarCRM, Epicom developed code that polled the Google Analytics Data API to retrieve visitor and pageview counts. This data was then stored in the new custom module so data could be used on reports.

To easily display and report the web analytics, users can simply create a summation report with details using the new “Google Analytics” module. Creating the report will allow users to display the number of visitors per month with a graph.

Also, you can set the report to display columns for:

  • Specific date
  • Number of bounces
  • New site visits
  • Number of pageviews
  • Visitors time on the site
  • Number of overall visitors
  • Number of total visits

By integrating Google Analytics with the CRM system, users have the convenience of tracking and reporting everything inside one defined space. Additionally, users can compare the number of website visitors with the number of  leads created through web to lead forms.

For more information on Epicom’s integration between Google Analytics and SugarCRM, contact us at or call (512) 481-9000.


  1. Is the data related to campaign pulled as well?

    Providing that the trackers have google tags, it should be easy to extend the campaign reporting to add analytics to the bounced / opening / click through bar chart. That will allow tracking to visit, time spend, all the way to the goals.
    This could also automate campaign ROI for e-commerce website.

    We would be happy to collaborate on this extension. We have been thinking about it for a while.

    Comment by Stephane Monsallier on February 1, 2011 at 6:15 pm

  2. Stephane- Thank you for your comment. Our google analytics integration doesn’t currently pull in campaign data, but is something that could easily be implemented for landing page campaigns as well as email campaigns. Feel free to contact us to further discuss doing an extension on this integration. (512) 481-9000. Thanks!

    Comment by Amanda on February 2, 2011 at 9:50 am


  3. Is there any known issues with hosting Sugar CRM on the same location as your corporate website wrt. negatively impacting search ranking?

    Comment by Peter on February 16, 2011 at 8:48 am

  4. Peter – We host our own SugarCRM system on Epicom’s hosting platform and our website is hosted using WordPress. The search ranking is not related to our CRM system. I’m not clear on whether or not that was your question, so correct me if I miss understood. In relation to our web traffic reports, that data is pulled directly out of Google Analytics and placed into our CRM system. Using SugarCRM’s reports module, we can compare website traffic trends to lead source and opportunities created or won in order to see the correlation of the two occurrences. It also helps marketers to see the effect of campaigns and marketing projects without ever leaving SugarCRM.

    Comment by Amanda on February 16, 2011 at 1:29 pm


  5. Greetings,

    How much is our Google Analytics module for SugarCRM?

    Comment by Eric Darby on September 12, 2011 at 9:15 pm

  6. Hi Eric,

    Thanks for your interest. I’ll get someone from our team in touch with you about pricing on the Google Analytics module. Thanks!

    Comment by Amanda on September 13, 2011 at 9:56 am


  7. Hi Amanda. Greetings!

    I’m very interested in your team’s Google Analytics module. Could you please send me the price in my e-mail address.

    Thanks in advance.

    Comment by John Vinson Go on March 9, 2012 at 2:05 am

  8. Hi John,

    Someone will follow up with you via email. Thanks for your interest in the Google Analytics module!!

    Comment by Amanda on March 9, 2012 at 10:49 am


  9. Hi,

    I am interested in integrating Google Analytics into our Sugar CRM system, can you contact me and let me know more info and pricing

    Many thanks

    Comment by Paul on June 30, 2014 at 11:59 am

  10. Thanks for reaching out! Someone from our team will follow up with you directly.

    Comment by Amanda on June 30, 2014 at 12:06 pm


  11. Pricing and license info for me too please. Thank you, looks interesting.

    Comment by Tom on August 14, 2014 at 4:00 pm

  12. Hi Tom. Thanks for reaching out. Someone from our team will follow up with you directly.

    Comment by Amanda on August 14, 2014 at 5:31 pm


  13. Which versions of Sugar are compatible with ? Thank you!

    Comment by Iulia on November 19, 2014 at 8:44 am

  14. Hi Lulia – The integration can be built with any version of Sugar. We’ve built this previously for Sugar 6, but would need to rebuild it to work with Sugar 7. Either way this is not module loadable and would be a customization project. If you’d like a quote let me know and I can get you in touch with one of our account executives.

    Comment by Amanda on November 19, 2014 at 10:35 am


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